Popular Tags
Digital Strategy
A Digital Strategy is needed to provide consistent direction for an organisation’s e-marketing campaigns and activities so they integrate with its other marketing activities and supports its objectives increasing profit and ROI
The figures speak for themselves. At a little over £2bn last year, online advertising spend has grown by 41%, making it now a larger part of the UK's advertising market than national newspapers. To get your Digital Strategy right, get your Digital Strategy from Dr Search.
Why Digital PR?
Digital PR or e-PR leverages the network effect of the internet. Remember the internet is a contraction of ‘interconnected networks’! Mentions of a brand or site on other sites are powerful in shaping opinions and driving high quality traffic to your site. The main element of Online PR is maximising favourable mentions of an organisation, its brands, products or web sites on third-party web sites that are likely to be visited by its target audience.
Effective Digital PR can be the make or break of your online success so contact Dr Search now
Dr.Search - Internet Marketing & Digital PR
Welcome to SEO Surgery on Sun Aug 2010
If you built it, they will come. That was once true but, alas, no more.
If you built it, now you have to tell them where it is, what it does best, and why it should be used.
Search engine optimisation (SEO) is the process of improving the volume of high quality traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks" in search engines, the more searchers will visit that site.
Dr.Search Promotions is a leading SEO and internet marketing Company based in Brighton Sussex, offering an unrivalled combination of Digital Strategies and Marketing Solutions tailored specifically for the Internet. Dr.Search has what it takes to promote your website and take it to the top of your online market. Look no further for your SEO Company, our cutting edge Search Engine Optimisation techniques mean we really can deliver.
Unlike other companies we can offer proof of our SEO success with many clients achieving top ten positions within the Search Engines. We also have achieved top Search Engine Rankings for our own site. Can you really trust an SEO Company that cannot rank well for their website?
Need to know more?
Contact us to learn more about our professional search engine marketing services.
Web Usability - It's not brain surgery
Web usability is about making your website in such a way that its users can find what they're looking for quickly and efficiently. A usable website can reap huge benefits to your online business.
Users have gradually become accustomed to particular layouts and phrases on the Internet, for example:
- Organisation logo is in the top-left corner and links back to the homepage
- The term ‘About us’ is used for organisation information
- Navigation is in the same place on each page and adjacent to the content
- Anything flashing or placed above the top logo is often an advertisement
- The term ‘Shopping cart’ is used for items you might wish to purchase
There are numerous other conventions like these that enhance your website's usability Don't underestimate the importance of these conventions - as the Internet matures we're getting more and more used to things being a certain way. Break these conventions and you may be left with nothing but a website with poor usability and a handful of dissatisfied site visitors.
More Accessibility Means More ROI
Web pages should be accessible to all people, including those with disabilities. To assist in this mission, the Wold Wide Web Consortium (W3C) has created the Web Accessibility Initiative (WAI). According to the WAI, the webs full potential can be realised only by “promoting a high degree of usability for people with disabilities. (www.w3.org/WAI/about.html).
WAI aims to ensure that core technologies used on the web such as HTML, CSS, XML and DOM, are equally accessible to users with physical, visual, hearing and cognitive disabilities. Find out how complying to WAI standards when coding your website can create more ROI for your digital strategy and your business
![Aylist Web Services Brighton [Bright ideas for the internet]](images/footer_buch.gif)
